Russ Marshalek

Social//Strategy//Creative//Culture

SKYY Vodka social media influencer campaign
Social Shifts: my agency and client-facing bi-weekly trend reporting
Reactive content strategy and of-the-moment creation for GEICO.
Strategic brand and social media campaign for first-ever luxury wine NFT launch for Robert Mondavi Winery
Empathy Wines DTC social media

April Fools’ post that resulted in launch of a new SKU

Social media trend analysis and thought leadership for external publication
Robyn: Missing U, Swedish pop star Robyn’s comeback film profiling my decade-long DJ night
Netjets: Pivoted luxury account leading to an organic increase in followers by the hundreds of thousands
Southeastern book launch and social media campaign for Barbara Walters’ memoir
Digital activation, 360 media campaign and launch event for tentpole SyFy show
D-con: Innovative campaign and award-winning Tumblr activation
Innovator in online activations leading to IRL engagements and events